INTANGIBLES is a sales and marketing consulting firm
with a focus on sports and entertainment marketing, though our scope and capabilities extend across other diverse fields of business as well.
Partners Matt West and Mike Hurley offer a combined 40+ years in various high-level sports and media executive positions and provide a full range of support services to both properties and sponsors.
Our company represents clients that are leaders in the categories of sports, media, advertising/marketing, hospitality, legal services, financial services and digital/mobile development. We also provide management and sales consulting services and assistance with brand development strategies through our alliance with a leading marketing and advertising agency.
We create profitable business opportunities for our clients through our network of contacts, experience, creativity and knowledge. We do so with the utmost integrity and to make a difference in the...
Intangibles, LLC is a very different kind of company. We provide ideas, concepts, structure and execution that lead to extraordinary outcomes for our clients. We do not profess to know more about your business than you, nor do we jump ship without any regard for the ultimate outcome. Our approach is focused on accountability. We look to develop opportunities that will provide a quantifiable return to your bottom line.
Matt West is the Founder and CEO of Intangibles, LLC. Matt was born in Los Angeles and graduated from Long Beach State University with a degree in Political Science. He was a professional baseball player for the Atlanta Braves and Seattle Mariners organizations from 1981-1988.
Following the 1988 season, Matt retired as a player and went on to coach and manage in the Atlanta Braves minor league system from 1989 to 1995, including a two-year stint as manager of the Durham Bulls. Matt retired from coaching in 1996, joining Capitol Broadcasting Company as a full-time member of its sales team. He ran the sales and marketing efforts for the Durham Bulls from 1997 to 2000.
Matt joined the Carolina Hurricanes in February 2001, and as Vice President of Business Operations, Matt served on the Executive Committee for the Carolina Hurricanes and Gale Force Holdings, LLC. Matt oversaw all sales, marketing, promotion, broadcasting and website disciplines for the Hurricanes, played an instrumental role in the All Star Ticket Crusade, and the negotiation of the 20-year, $80 million naming rights partnership with RBC Centura Bank.
Matt has served on the board for the Museum of Life and Science, YMCA of Greater Durham, the Healing Place of Wake County and the First Tee of Triangle, and has provided marketing and fundraising support for Leadership Triangle, Triangle United Way, the Boy Scouts and the Miracle League.
Matt and his wife Juliana live in Pinehurst, North Carolina, with their three daughters, Grace, Mary Margaret and Helen.